Running a plumbing business is no easy task, and when it comes to SEO, many plumbers find themselves in hot water. You might have a fantastic website, but if it’s not optimized for search engines, it’s like having a leaky faucet—no matter how hard you try, you’re losing customers. The good news? Fixing these mistakes is easier than unclogging a drain. In this article, we’ll dive into the 5 most common SEO mistakes plumbing companies make and show you how to fix them. Let’s get started!
When someone searches for “plumber near me,” they’re not looking for a plumber across the country—they want someone local. If your website isn’t optimized for local searches, you’re missing out on a goldmine of potential customers.
Keywords like “plumbing services” are too broad and competitive. They won’t help you stand out in a crowded market.
Imagine trying to read a website on your phone, but the text is too small, and the buttons don’t work. Frustrating, right? Many plumbing websites aren’t mobile-friendly, which can drive potential customers away.
Google My Business (GMB) is like your digital storefront. If you’re not using it, you’re essentially hiding your business from potential customers.
Complete Your GMB Profile: Add photos, services, and business hours.
Encourage Reviews: Positive reviews can boost your rankings and build trust with customers.
If you’re not tracking your SEO efforts, you’re flying blind. How do you know what’s working and what’s not?
SEO doesn’t have to be complicated, even for plumbing companies. By avoiding these 5 common mistakes and implementing the fixes we’ve discussed, you can improve your online visibility and attract more customers. Remember, SEO is like maintaining a plumbing system—regular check-ups and small adjustments can prevent big problems down the line. Start optimizing today, and watch your business flow smoothly!
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